KURE health

Privacy Policy

Last updated: January 2025

At KureCare™, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Introduction

This Privacy Policy applies to KureCare™ and all of our related products and services, including our website, mobile applications, and any other services we provide (collectively, our "Services").

Please read this Privacy Policy carefully. By accessing or using KureCare™, you acknowledge that you have read, understood, and agree to be bound by all of the terms and conditions outlined in this Privacy Policy. If you do not agree with our privacy practices, please do not use our Services.

Information We Collect

Personal Information You Provide

We collect information you directly provide to us, including:

  • Contact information (name, email address, phone number, mailing address)
  • Medicare and insurance information
  • Medical history and health-related information
  • Demographic information (age, gender, location)
  • Account information and passwords
  • Communications and inquiries you send us

Automatically Collected Information

When you access our Services, we automatically collect:

  • Device information (device type, operating system, browser type)
  • Usage data (pages visited, time spent, links clicked)
  • IP address and location data
  • Referral source and exit pages
  • Analytics and performance data

Information From Third Parties

We may receive information about you from third parties, including healthcare providers, insurance companies, and business partners, with your consent or as required by law.

How We Use Your Information

We use the information we collect for the following purposes:

  • Providing and delivering our Services
  • Processing your requests and transactions
  • Verifying Medicare eligibility and insurance coverage
  • Communicating with you about your care and appointments
  • Improving and optimizing our Services
  • Personalizing your experience
  • Sending marketing and promotional communications (with consent)
  • Conducting research and analytics
  • Complying with legal and regulatory requirements
  • Preventing fraud and ensuring security

Data Sharing & Disclosure

Healthcare Providers & Facilities

We share your health information with our network of certified wound care clinics, healthcare providers, and medical facilities to coordinate your treatment and care.

Insurance Companies

We share relevant information with Medicare and other insurance providers to verify coverage, process claims, and obtain pre-authorization for treatment.

Service Providers

We may share information with third-party service providers who assist us in delivering our Services, including payment processors, analytics providers, and hosting services. These providers are contractually obligated to maintain the confidentiality of your information.

Legal Compliance

We may disclose your information when required by law, in response to legal process, or when we reasonably believe that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice of any such change.

Data Security

We implement comprehensive administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Secure authentication protocols and access controls
  • Regular security audits and penetration testing
  • Employee training on data protection and privacy
  • Incident response and breach notification procedures

While we strive to protect your information using reasonable security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you use our Services at your own risk.

Cookies & Tracking Technologies

What Are Cookies?

Cookies are small data files stored on your device that help us remember your preferences and understand how you use our Services. We use cookies to enhance your experience, maintain security, and analyze usage patterns.

Types of Cookies We Use

  • Essential Cookies: Necessary for basic functionality and security
  • Performance Cookies: Help us understand how you use our Services
  • Preference Cookies: Remember your preferences and settings
  • Marketing Cookies: Used for targeted advertising (with consent)

Cookie Preferences

Most web browsers allow you to control cookies through your browser settings. You can choose to block or delete cookies, but this may affect your ability to use certain features of our Services. You can also opt out of specific tracking technologies through your device settings.

Third-Party Analytics

We use third-party analytics services (such as Google Analytics) to understand how users interact with our Services. These providers may use cookies and similar tracking technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Your Rights & Choices

Access & Portability

You have the right to access and receive a copy of your personal information that we hold. You can request your data in a portable, machine-readable format.

Correction & Updates

You may correct, update, or modify your personal information at any time by contacting us or logging into your account. We will make reasonable efforts to promptly update or correct any information in our records.

Deletion

You have the right to request deletion of your personal information, subject to certain legal and contractual obligations. We may retain some information for compliance, fraud prevention, and legitimate business purposes.

Opt-Out of Communications

You can opt out of promotional and marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly. Note that we may still send you transactional or service-related communications.

Do Not Track

Our Services do not currently respond to browser-based "do not track" signals, but you can control tracking through your browser and device settings.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

You have the right to know what personal information we collect, use, and share about you.

Right to Delete

You can request deletion of personal information we collect from you, subject to certain exceptions.

Right to Opt-Out

You have the right to opt out of the "sale" or "sharing" of your personal information for targeted advertising, as defined by CCPA/CPRA.

Right to Correct

You can request correction of inaccurate personal information we maintain about you.

Non-Discrimination

We will not discriminate against you for exercising your California privacy rights. You will not be denied goods or services, charged different prices, or receive a lower quality of service.

To exercise these rights, please contact us at privacy@kurecare.com with "California Privacy Request" in the subject line. We will verify your identity before processing your request.

Children's Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete such information promptly and terminate the child's access to our Services.

If you are the parent or guardian of a child and believe we have collected their personal information, please contact us immediately at privacy@kurecare.com.

International Users

Our Services are based in the United States and are governed by U.S. privacy laws. If you access our Services from outside the United States, your personal information may be transferred to, stored in, and processed in the United States. By using our Services, you consent to this transfer, storage, and processing of your personal information in the United States.

For users in the European Union or other jurisdictions with specific privacy protections, additional rights may apply. Please contact us for more information about our data processing practices and your rights.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, if required, by sending you an email notification or displaying a prominent notice on our website.

Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:

Mailing Address:

KureCare™ Privacy Team

123 Healthcare Plaza

New York, NY 10001

USA

We will respond to your inquiry within 30 days. Please allow additional time if you are making a request from outside the United States.